In a move that has sent shockwaves through the sports and business worlds alike, Aaron Rodgers, the renowned NFL quarterback known for his prowess on the field and his forthrightness off it, has made headlines by turning down a staggering $100 million endorsement offer from Nike. The offer, which was poised to be one of the most lucrative endorsement deals in sports history, was rejected by Rodgers on the grounds that he does not want to associate with what he terms a “woke brand.”
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