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In a move that has sent shockwaves through the entertainment industry, CBS has inked a groundbreaking $1 billion contract with Jay Leno, heralding the iconic comedian’s return to the late-night television landscape. This bold decision not only underscores CBS’s commitment to reclaiming its stake in the late-night ratings war but also signals a significant shift in the network’s strategy, betting big on Leno’s enduring appeal to viewers across generations.
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